I sometimes hear people say "don't fall for that, it's just marketing", as if marketing is supposed to be deceptive. Then there are others who think of marketing as just TV/radio/mobile ads. Marketing is so much more than that. In reality, marketing is in everything.
Each one of us has a powerful story to share. Marketing is how you tell it, and how you make it memorable. Marketing is about connecting people - to products, to places, and to each other.
Marketing is about seeing the common things in life in an uncommon way. It is both observation and communication, fearless creativity yet message consistency, subtle yet strong enough to command the attention of the world.