Hi there!

I’m Annum, a Pakistani-born, Boston-based marketer by day and blogger by night who’s on a journey to infuse creativity and adventure into life. I love learning about the world by exploring it, immersing myself in different cultures, and chasing its many wonders. When I'm not off globetrotting, I'm happily immersed in an art project


One of my favorite travel moments, watching the sunrise atop a volcano in Hawaii

How do my art and adventures collide?

Let’s start with a little backstory: I grew up in Toronto and dreamed of becoming an artist. My parents would usually find my school-aged self scribbling away on a drawing of Sailor Moon, sculpting a miniature pharaoh for class, or gluing popsicle sticks together to make a dollhouse.

As I grew up, I decided to pursue a more stable-so-I-don’t-end-up-homeless career path. Today, I work in tech and have authored a ton of content for companies like HubSpot, Localytics, Twitter and Google, a sample of which you can find here.

But building a career as a marketer was never the whole masterplan, nor was it a big enough vessel to contain my creative energy and curiosity. Some of it evolved into wanderlust. And the rest I channel into my day-to-day activities like baking, decorating, hosting events, etc. My condo is now my biggest canvas.

This blog is my space to separate the “work me” and the “fun me” - just kidding - it’s my space to document my endless adventurous and artistic pursuits outside of my day job. These pursuits usually involve my husband Saad, so I should probably take a second to introduce him too.


My husband Saad, behind the camera vs. in front of the camera

This is Saad. He’s my loving and begrudgingly-cooperating-Instagram-husband-in-training. He works in sales, is a huge Boston sports fan, and a Bhangra fanatic. 

After we got married, I moved from Canada to America and we now live in Cambridge, Massachusetts with our Maine Coon cat Juno.


Our wedding day (a.k.a. the luckiest day of Saad's life 😎)

As you follow me around, I hope I can inspire you to travel more fully (beyond just lying on a beach at a resort) and design a home and life that’s an authentic reflection of you. At the very least, I hope I can share something beautiful and useful.

Shall we see how it goes?